HiSoftware Alt Text Quality Report for http://www.contentquality.com/fulloptions.asp

**Verification Checklist**
Checkpoints	Passed
	Yes	No	Other
1.1 Validate that the alt text does not use the word image When users add alternative text to an image they tend to add the word "Image" when it really says nothing about the image, but describes the object versus the meaning of the object. This check will fail a page for the use of the word image in the alternative text. Image alternative text does not contain the word "Image"	Yes
1.2 Validate that the alt text does not contain the text: .jpg, .gif, .bmp, .jpeg Many content creation tools will automatically add alternative text when you add an image to your content. The text is generally the image name. Validate that: .jpg, .gif, .bmp, .jpeg, are not found in the alt text. Image Alternative Text does not contain: .jpg, .gif, .bmp, .jpeg	Yes
1.6 Validate that the alt text does not contain the text "image" Many content creation tools will automatically add alternative text when you add an image to your content. The text is generally the image name or the word image with a number associated, like image001. This checkpoint will fail a page if the string image is found in the alternative text. Image Alternative Text does not contain the text "image"	Yes
2.1 Validate that Alternative Text is greater than 7 and less than 81 characters in length Short alternative text may not be valid, warn the report user if alternative text was found that is less than seven characters in length. Additionally alternative text should not be larger than 80 characters, if the alt text is greater the long description attribute should be used. This check validates that the alt attribute does not exceed 80 characters in length. The alternative text passed the minimum/maximum allowed characters check	Yes
2.2 Validate that Alternative Text is not used to repeat words Alternative text should not be used to simply hide words with the hope of increasing your ranking on search engines. If you repeat a word more than 5 times your page may not be indexed. The alternative text passed the maximum allowed repeated words check	Yes

Checkpoint Result Legend: Yes = Passed Automated Verification, No = Failed Automated Verification, Warning = Automated Verification Warning, N/V = Not Verified, N/A = No related elements were found in document, No Value = Visual Checkpoint